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Graphic Arts Marketing
Unleash your creative potential and professionalize your artistic practice in this hands-on course focused on graphic arts marketing.
Designed for adult artists and makers, this class takes place in our digital lab, where you will learn to use Krita, the powerful and free digital painting and illustration software, to create professional marketing materials.
What You’ll Create and Learn:
- Logo Design: Develop a unique and memorable logo that visually represents your artistic brand. You will learn Krita’s vector tools to design a scalable logo that works on everything from your website to a business card.
- Book/Album Cover Art: Design a compelling front cover that tells a story and captures attention. We will explore composition, typography, and color theory within Krita to create a professional-grade cover for a fictional or personal project.
- Promotional Graphics: Create eye-catching digital graphics for social media, email newsletters, and online announcements. Learn to use layers, brushes, and text effects in Krita to craft stunning visuals that promote your work and engage your audience.
- Digital Portfolio Pieces: Transform your existing artwork into polished digital files for online display. You’ll learn to prepare and optimize your art for web and print, ensuring your portfolio looks its best.
- Branding Fundamentals: Beyond the software, you’ll gain an understanding of essential marketing concepts. We will discuss how to define your target audience, craft a brand message, and apply a consistent visual identity across all your projects.
Who Should Take This Course:
This course is ideal for artists, illustrators, and designers who want to learn robust and free software to market their work. A basic understanding of computers is helpful, but no prior experience with Krita or graphic design is required. You will receive step-by-step instruction and personalized feedback in a supportive and creative environment.
Course Format:
This is a project-based workshop where you will work on your own marketing materials from start to finish. By the end of the course, you will have a small portfolio of professionally designed marketing assets created entirely in Krita, giving you the confidence and tools to take your art career to the next level.
Saturday January 24th
3-6 pm
Class Fee: $57
